Research and evidence on consumer behavior
Biometrics, applied neuroscience and market research methodology, explained by the Databrain team.
Browse by category
EEG features for comprehensive brain analysis
The three families of EEG features — time domain, frequency domain and synchrony — and what each one is for.
ENAKD: emotions decoded with EEG and artificial intelligence
How EEG measures valence and arousal, and how the ENAKD project turns that emotional state into images and haiku.
Eye tracking and dyslexia: 5 study designs for reading research
Five best practices and five study designs for investigating reading and dyslexia with eye tracking.
Digital twins in consumer research: validating synthetic behavior with biosensors
What consumer digital twins promise, where they fail, and why biosensor validation is decisive.
How to run eye tracking tests on mobile
Why phones need a stand, and how to analyze infinite scroll with dynamic AOIs and gaze mapping.
Eye tracking accuracy: how it is measured
Pixel error, angular error and what affects an eye tracker’s accuracy, with best practices for researchers.
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