Artificial Intelligence

What your audience can’t put into words.

See the attention, emotion and memory each image and video will trigger, before you publish. In seconds.

Start free Try it here

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Analyzing…

Impact Score

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Predictive neuroscience

People buy before they think.

Asking people what they like captures a fraction of the truth. Most of the response to an ad forms in milliseconds, in attention and emotion circuits nobody can put into words.

Databrain AI reads that layer. Trained on real neuroscience, it predicts how your audience will respond to each creative before you invest in media.

300,000+participants in the training studies

7readings of the human response for every creative

15attention and response maps for every image

Try it

A neuroscience lab in one click.

Pick an ad and walk through the analysis exactly as it appears in the platform: heatmap, first glance, ignored areas and industry comparison.

Video

Every second, measured.

Attention, memory and engagement frame by frame, with the brand detected on screen and AI recommendations for the edit.

Optimize

From insight to winner.

The AI proposes variants of your creative, scores them one by one and shows you which to publish.

Optimized variants. Generating them uses no credits; you only pay for the ones you choose to score.
Creative Studio. Adapts the format to every placement and writes copy variants in your brand’s voice.
Best combinations. Crosses format and copy, scores the combinations and picks the winner.

Optimized variants Horizon Insurance

Original

6.2

Top pick

7.2+1.0

Generating variants… (3/5)

Not analyzedAnalyze · 1 credit

1:14:59:1616:9Extend background

Optimize video

In video, every shot counts.

The AI splits the spot into its real shots and compares each one with the rest of the same ad. It flags the one that drops and regenerates it for your edit.

Shot-level diagnosis. Attention, engagement, memory and cognitive demand, measured on every cut.
A bolder opening. Redesigns the first seconds, where viewers decide whether to stay.
Regenerated shots. Standalone clips, without audio, ready to drop into your edit.

The ad, shot by shot Pepsi

Independent analysis of a public ad

37 shots4 underperformingtypical shot length 0.8s

Opening

The first seconds decide whether viewers stay. The opening is rebuilt as a bold hook that cuts into the ad’s first real shot. (0s – 1.6s)

Regenerate opening

Shot	Time	Attention	Engagement	Memory	Cognitive demand	Optimization recommended
20	11.9s – 12.8s (0.9s)	18.6	40.7	70.1	99.6	YES
21	12.8s – 13.1s (0.3s)	18.6	40.7	70.1	99.6	YES
22	13.1s – 13.8s (0.7s)	18.6	40.7	70.1	99.6	YES
37	27.5s – 30.1s (2.5s)	49.8	62.0	28.7	24.7	YES

Showing the shots worth optimizing. The bars compare each shot with the others in this same ad. For cognitive demand the ideal is the middle: it is flagged when it overloads or gives too little stimulus.

Brand kit

On-brand, every time.

Upload logos, typefaces, palette and guidelines once. Variants and the Creative Studio work with your official files.

Official logos, never redrawn. Every variant uses the file you uploaded.
Linked folders and accounts. Creatives inherit the brand automatically.

Brand kit Up to 20 MB per file · no credits

Logo, light backgroundlogo-light.svg

Logo, dark backgroundlogo-dark.svg

Symbolsymbol.svg

TypefaceAeonik Medium

Color palette

Brand guidelinesDrop the PDF here

Optimized variantsCreative StudioBrand voice

Meta and YouTube

Predicted vs. actual.

Connect your ad accounts in read-only mode. Compare the Impact Score with each ad’s CTR and pit two variants against each other before you invest.

Forecast meets reality. Impressions, reach, CTR, clicks, CPM and spend next to each ad’s analysis.
A/B test. Expected winner, signal-by-signal duel and CTR statistical significance once the data comes in.

Meta ● ConnectedYouTube Ads ● Connected

A/B test Example

Variant A 5.2

Variant B 7.4

Expected winner: Variant BClear lead

Metrics

Seven signals your audience can’t fake.

Every creative is read across seven neuroscience-validated dimensions, each compared with its industry benchmark.

Attention

How much attention your ad’s key point draws compared with the rest.

Cognitive demand

How much visual information there is to process. The sweet spot is the middle: too little cuts viewing time, too much overloads.

Memory

Likelihood that the ad is remembered over the long term.

Engagement

The level of emotional involvement it triggers.

Intention

The predisposition to act it creates in the audience.

Confidence

The credibility and reassurance the message conveys.

Avoidance

Early signs of rejection, caught before launch.

Impact Score

Combines the readings into a 0 to 10 score against your industry benchmark.

AI Advisor

Go beyond the number.

An assistant available across the platform answers with the data from your own analyses, points out weak metrics and prepares the editing brief.

Every action that uses credits requires your confirmation.
If you need someone from the team, it opens the support ticket for you.

Databrain AssistantYour creative advisor

Why isn’t my card getting noticed?

In the first two seconds the product scores 1.6 out of 10 for attention: the eye stays on the face. Move the card closer to the face and make it bigger.

Generate variantsCreate brief

Type your question…

Scientific backing

Every number has a study behind it.

The models were trained on eye tracking, EEG and facial coding from hundreds of thousands of people. The AI Tech Paper explains the method and every metric.

Read the AI Tech Paper

300,000+participants in the training studies

EEGbrain activity linked to engagement and memory

Eye trackingattention and first-glance maps

Benchmarksby industry, objective and platform

Plans