Impact Score
8.2/10
Suggested next adjustment
Raise the benefit's hierarchy and cut visual noise around the product to strengthen the brand-message link.
Databrain AI
Predict whether a creative will capture attention before you spend on media.
Creative pretesting with models trained on biometric data, eye tracking and applied neuroscience. A clear read to decide, compare and improve campaigns.
- Predictive accuracy
- 95%+
- Database
- 300,000+ participants
- Research
- 20+ years
Focus
87/100
- Focus
- Cog. Demand
- Memory
The brand captures the gaze, but the benefit competes with the background. The recommendation is to raise contrast and move the claim closer to the area of peak fixation.
Optimize with AI recommendations
From a creative asset to a recommendation you can act on.
Databrain AI turns predictive analysis into clear direction: which element to move, which message needs contrast and which version has the most recall potential.
- Integrated score across Focus, Cognitive Demand and Memory.
- Diagnosis by critical zone of the asset.
- Recommendations written for creative and media teams.
A pipeline built for teams that need to compare many variants without losing methodological rigor.
8 metrics
5 recommendations
4 industry benchmarks
See attention through heatmaps
Identifies what gets looked at, what gets ignored and where the brand gets lost.
Attention maps prioritize logo, product, claim, price and key objects to show whether the asset guides the gaze or scatters it.
HeatmapAOI report
Visibility by area
Calculates the visibility of brand, product, face, claim or any zone that determines the asset's success.
Variant comparison
Detects which version wins on visual clarity, without relying on stated preferences.
Executive read
Turns fixations, dispersion and visual hierarchy into concrete design decisions.
One score. One clear direction.
A shared language across marketing, creative and research.
Every metric appears as a comparable indicator, with context and a recommendation. The direction is simple: launch, adjust, or test more deeply.
The ability to capture the gaze in the first seconds.
Message clarity and the effort required to process it.
The likelihood of linking brand and benefit after exposure.
An early signal of the emotional involvement the asset generates, before any media spend.
Video testing
Reads second by second where the story holds attention and where it loses it.
For spots, reels and audiovisual assets: impact timeline, object detection and brand memory. AI-optimized assets reach up to +64% in brand awareness y +29% in ad recall in direct A/B comparisons.
Analyze a video
00:02 detection
00:06 visual peak
00:11 drop-off risk
Quick test
Compare creative variants before putting budget on the street.
The output is built for deciding quickly between creative routes: which variant gets more detection, better comprehension and a higher chance of being remembered.
Impact Score
7.4/10
Good brand recognition, weak focus on the benefit.
Impact Score
8.8/10
Greater visual concentration and faster reading of the claim.
Impact Score
6.6/10
The composition scatters attention and dilutes the logo.
Scientific foundation
Aesthetics change. Rigor does not.
Every read combines models trained on biometric data with researcher validation. Speed to decide, without giving up the science.
Biometric database
More than 300,000 participants and 20 years of eye tracking and brain scanning data back every prediction.
Industry benchmarks
Automatic comparison against category, format and communication objective to put every score in context.
Predictive accuracy
Over 95% accuracy in predicting consumer behavior, validated against real participant data.
Creative action
The analysis ends in concrete recommendations on which element to move, adjust or iterate before launch.
Databrain AI
Let's test your next creative before it launches.
We upload a variant, generate the diagnosis and decide whether to iterate with AI, the lab, or both.
info@databrain.lat